Planning all aspects of a website, from design to functionality to content is essential to its success.
When planning a website for the first time, it is quite easy to get carried away and only think of the design aspect of the website, your personal tastes and all the cool functionalities you have seen on other websites, without thinking of the most important aspect: your users and the goal you want to achieve with your website.
For example, you may decide you absolutely need a visually striking Flash website with a lot of visual effects, a fancy navigation system, and your favourite music playing in the background.
If you are an artist or a photographer, or a nightclub owner then this might well be a great choice, and will provide your visitors with a great user experience.
However if you are a health therapist and your intended client base is mostly elderly people with limited internet knowledge, they may well be confused within a few seconds of visiting your site and leave to never return. Read more »
